INTRODUCTION
This Incident & Crisis Response Communication Skills training seminar will provide the key steps every organization must take to avoid being irreparably damaged by a crisis. Packed with practical advice, useful materials and case studies, participants will learn how communication and operational response together are integral to an effective incident response and protecting reputation. Every sensible organization recognizes the risks they face and that disaster could potentially strike at any time. The learning contained within this Corporate Communication training seminar might make the difference between demonstrating strength and resilience to your stakeholders or humiliating public failure. This training seminar takes a step by step approach to all the learning necessary to pre-empt crises and respond to major incidents should one occur. The media can be very unforgiving organisations who they perceive to have made mistakes and effective communication when under the media spotlight will be vital to coming through unscathed. This Corporate Communication training seminar on Incident & Crisis Response Communication Skills provides the skills and confidence to understand the communication environment and what you must do in order to succeed when disaster strikes.
This seminar on Incident & Crisis Response Communication Skills will highlight:
- An awareness of the media and communication environment at the time of a crisis
- The available media platforms and practical guidance on how to use them
- How communication is integral to effective operational response
- How to create an incident communications plan alongside a range of useful planning tools
- Practical skills for media communication and supporting case studies
PROGRAM OBJECTIVES
- Develop practical skills enabling effective communication at the time of an incident
- Familiarize students with both techniques & technologies involved in crisis communication
- Provide a health-check for your personal & organizational readiness
- Provide the confidence to know that your response strategies are appropriate and effective
- Build relevant knowledge through exploring relevant case studies and practical exercises
- Develop flexible creative and well motivated teams
WHO SHOULD ATTEND?
- Health, Safety & Environment Professionals
- Management team tasked with the direct delivery of internal and external communication activities or oversight of specialist sub-contractors with this responsibility in a time of crisis
- Senior operations personnel with responsibility for managing teams whose role includes public relations and or internal communication during a time of crisis
- Those holding responsibility for the strategic use of Public Relations and with responsibilities for business resilience
PROGRAM OUTLINE
Orientating to Communication at The Time of a Crisis or Incident
- Key Principles of Crisis Communication and Incident Response
- An Overview of the Scope & Role of Public Relations
- Key Underpinning Concepts in PR
- What Makes a Crisis?
- The Importance of Reputation Management
- An Exploration of Stakeholders - Who Want to Know What Is Going On and Why You Must Communicate
- The Ethical Framework for Communication
Creating A Crisis or Incident Plan
- What is Crisis Management?
- Why do you need a plan and what should be in it?
- The Planning Process & Vulnerability Audit
- Alerting Procedures
- Response Structures - A look at putting together the necessary systems, teams and facilities to meet the threat
- Exercise High Roller
- The 20 Most Common Mistakes in Crisis Management - Why do you need a plan?
Media Management
- Media – friend or foe? A Journalistic Perspective
- What is News? Who are Journalists & What do they want?
- Media Management Strategies
- Media Relations
- Managing Stress
- Managing Filming and Photography
- Organising a Media Centre & Press Conference
- Leadership and The Role of A Leader
Communication Formats & Strategies
- Linking Timelines and Strategies in Communication
- News Releases, Holding Statements and News Statements
- Media Briefings and Media Interviews
- Media Interviews Exercise
- Other Media Environments
Social Media & Crisis Communication
- Orientation to Digital & Social Media
- Citizen Journalists
- Social Media & Crises
- Case Studies
- Ethical Issues with Social Media
- Final Exercise
Permintaan Brosur penawaran Training
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