INTRODUCTION
- In a continuously changing environment, the survival and success of organizations greatly depends on the ability to lead innovation and creativity. Rather than managing, creative leadership means taking initiative and enabling others to put their creative potential into action.
PROGRAMME OBJECTIVES
- Learn a comprehensive in-depth approach to Creativity & Innovation.
- Learn the appropriate Creativity Tools
- Learn how to develop the Idea to Market Roadmap
- Learn Practises to Establish a Creative Culture
- Learn how to Maximise the Return on Innovation
WHO SHOULD ATTEND?
Individual who wants to learn the latest tools and methodologies in Innovation and how to apply them across their business.
PROGRAM OUTLINE
Introduction to Creativity and Innovation
- What is Creativity and Innovation?
- Why do we need it?
- The Psychology of Creativity
- How to Spot Opportunities and Enhance Personal Creativity
- Key Human Needs and Emerging Global Trends
- What is an Innovation Centre of Excellence
- The Framework towards Establishing an Innovation Centre of Excellence
- Creative and Innovative Workplace Survey
Idea to Market Roadmap
- Bring to Market Roadmap Overview: From Idea to Commercialisation covering Prototyping, Patents, Trademarks, Licencing, Manufacturing, Marketing, Distribution, etc
- Working with Ideas generated from Day 2
- Develop Bring to Market mock-up Roadmap in various groups
Practises to Establish a Creative Culture
- Align with Business Needs
- Perform a Baseline Measure
- Make Innovation a Process
- Resources and The Physical Work Environment
- Measure the Process
- Spread the Word
- Loosen Controls
- Endorse Fun
- Appreciate the Long Term Perspective
- Communicate
- Total Involvement
- Embrace Learning
- Generate Ideas
- Enrich People’s Jobs
- Nurture Innovation Activity
- Test & Experiment
- Realise Good Ideas
- Open Innovation
- Become a Trend Spotter
- Different Stance
- Understand Value
Maximising the Return on Innovation
- Barriers in the Budget Process
- Incubators and Skunk Works
- A Marketplace for Ideas, Capital, and Talent
- Creating the Portfolio of Projects
- Multiplying the Available Resources
- Know the Game
- Understanding Marathons
- Understanding Sprints
- Risk and Intelligent Failure
- Maximising Learning over Investment
- Learn Faster, Learn Cheaper, Learn Better
- Sharing Risk with Partners
