INTRODUCTION
- In today’s society, public relations professionals are employed in a wide variety of settings in business, government and nonprofit organizations. The goal of this course is to develop the creative skills to manage strategies of communication and public relations.
PROGRAMME OBJECTIVES
- Understanding the principles of public relations
- Lreaning how to advertise
- Being able to deal with media
- Learning how to produce persuasive writing
WHO SHOULD ATTEND?
- Managers
- Supervisors
- HR Officers
- Public Relations Officers
- Any one interested in this field
PROGRAM OUTLINE
- Public relations planning and tools
- Effectiveness and public relations excellence
- Types of public relations
- Advertising; House ad, Public service announcements and corporate advertising
- Online communication including internal communication, external communication and web challenges
- Media analysis
- Defining the target audience sampling
- Analyzing and reporting finding
- Creating a media and public relation campaign
- Research and community relations
- Using internet for public relations research
- Public opinion and market research
- Ethical and Legal responsibilities or a public relations writer
- Writing principles and persuasive writing
- Writing for selected public groups
