INTRODUCTION
In today’s society, public relations professionals are employed in a wide variety of settings in business, government and nonprofit organizations. The goal of this course is to develop the creative skills to manage strategies of communication and public relations. It will teach you the proper channels of communication, and will explain some useful techniques on how to make use of them. It also covers how to write for various media channels and address different types of audience.
PROGRAMME OBJECTIVES
- Understanding the principles of public relations
- Learning how to advertise
- Being able to deal with media
- Produce influential pieces of writings
WHO SHOULD ATTEND?
- HR Officers
- Public Relations Officers
- Supervisors
- Managers
- Any one interested in this field
PROGRAM OUTLINE
- Overview of the basics of public relations
- Assessing your PR environment
- Methods of study
- Identifying what top management wants
- Conduct a self-directed research investigation
- Understanding the range of media and channels
- Choosing channels – matching media to tasks and stakeholders
- Basic mass media communication theories
- Implications of social media for public relations practice
- Writing for mass media
- Public relations planning and tools
- Public opinion and market
- Identifying the target audience
- Digital imaging for public relations
- Magazine design for public relations
- Digital imaging for public relations
- Conducting press conferences
- Editorial, layout and production techniques
- Writing memos, reports, emails and letters
- Preparing colorful newsletters
- Portfolio development
- A problem-solving approach to PR
- Taking and interpreting communication briefs
- Verbal and non-verbal communication
- Public speech, interviews and presentations
- Preparing press kits
- Preparing press releases
