Training Content Marketing
INTRODUCTION
Content Marketing is a strategic marketing approach aimed at attracting and retaining customers by means of creating valuable content. This course will take you through all the aspects of Content Marketing. From identifying avenues to developing content to measuring results, you will be offered a comprehensive insight on how to create a customer-centered content and effectively use this important online marketing tool.
PROGRAMME OBJECTIVES
- Learning the content marketing
- Learning new content strategy and challenges
- Understanding the marketing channels
- Understanding the social media marketing channels
WHO SHOULD ATTEND?
- Directors and managers
- Brand makers
- Executives
- Advisors to directors and top managers
- Those who would like to develop and enhance their marketing skills
PROGRAM OUTLINE
- Content marketing defined
- History of content marketing
- The content marketing cycle
- Identifying prospects
- Writing messages and creating content
- Getting your Message into the Media
- Becoming an industry expert
- Content strategy and challenges
- Measuring results
- Inbound marketing
- Marketing channels
- Blog marketing
- Social media marketing channels
- Developing brand voice
- Editorial channels
- Image marketing
- Video marketing
- Article and press release marketing
- Email marketing
- Event marketing
- B2B marketing
- Misconceptions about content marketing
- Content marketing examples
- Content marketing tips
- consistent publishing and hitting multiple time zones
