INTRODUCTION
PROGRAMME OBJECTIVES
- Provide a solid understanding for the past, present and future direction of Digital Revolution in general and internet, social media and mobile revolutions in particular.
- Explain the new economies of the information age
- Discuss Web Era’s and future of computing - Big Data and Internet of Things - and it’s implications for Digital Marketing Strategy
- Explain the new challenges of Digital Marketer including difficulty to engage audiences
- Provide the Digital Marketer’s new toolkit including gamification, storytelling and user experience.
WHO SHOULD ATTEND?
- Marketing professionals
- Executive managers
- Any professional or entrepreneur interested in cutting edge Digital Marketing Practices
PROGRAM OUTLINE
- Introduction to Digital Marketing
- Characteristics of Digital Revolution
- 21st Century Challenges and Inefficiencies of Traditional Media
- Digital Marketing Macro Trends
- Changing Marketing Realities
- Changing Consumer Realities
- New Weapons of the Digital Marketer
- Digital Marketing Strategy
- Changing Marketing Orientations and Experiential Marketing
- Dimensions of Digitization
- Customer Centered Strategy
- Data Oriented Marketing and Data Engineering
- Web Era’s
- Big Data
- Internet of Things
- New Economies of Information Age
- Social Media Strategy
- Viral Marketing and Psychology of Virality
- Techniques for influencing digital audiences
- Social Media Monitoring Tools
- Marketing & Sales Strategies for New Technology Products
- Generic Leadership Strategies
- Technology Adoption Model
- Crossing the Chasm
- Ways to find earlyevangelists
- Bowling Pin Strategy