INTRODUCTION
Success in marketing requires understanding a number of fundamental concepts, theories, tools, and techniques. Whether you are new to marketing or need a refresher on the fundamentals, this Fundamentals of Marketing training course on the category of Sales & Marketing provides a clear understanding of marketing principles and best practices. Delegates will learn the components of a marketing plan and how to develop a plan based on specific quantifiable organisational objectives. Some of the important topics for this Fundamentals of Marketing training course include consumer behaviour, market segmentation, target marketing, marketing plans, and social media marketing strategies. Delegates will walk away from this training course with an understanding of the basics of marketing and how to think, talk, and act like a marketing professional. The objectives of this Fundamentals of Marketing training course on the category of Sales & Marketing are to demonstrate the role of marketing in the organisation and to show how an effective marketing plan creates value for customers. Delegates will learn how to develop, implement, and measure a winning marketing strategy using today's tools and platform.
This training seminar will highlight skills to:
- Develop a marketing plan utilizing Best Practices to increase Profitability
- Improve the Effectiveness of Marketing Communication Strategies
- Analyze Strategic Marketing Research to Streamline the Marketing Process
- Effectively Integrate Social Media Marketing into Traditional Marketing Plan
- Utilize Marketing to Build Customer Loyalty and Brand Awareness
PROGRAM OBJECTIVES
- Differentiate your organisation and brands from your competitors
- Utilize research to measure results of marketing initiatives
- Design, implement and manage an effective marketing plan
- Use the Marketing Mix to increase business opportunities
- Develop marketing strategies to build a competitive market advantage
WHO SHOULD ATTEND?
- Marketing Professionals
- Public Relations Practitioners
- Marketing Managers
- Sales Managers
- Brand Managers
- Business Owners
PROGRAM OUTLINE
Fundamentals of Effective Marketing Communication
- Overcoming Communication Barriers in the Marketing Process
- Enhanced Active Listening and Questioning Skills
- Individual and Group Marketing Presentation Best Practices
- Body Language: Actions Speak Louder than Words
- Marketing to the Four Customer Buying Styles
Marketing Plan Fundamentals and Best Practices for Driving Growth
- Understand the Relationship between Marketing and Sales
- Developing an Integrated Marketing Plan
- Marketing Budget Considerations
- Building and Managing your Brand
- Marketing with Benefits / Emotion vs. Features / Logic
- Utilizing the Price / Value Marketing Formula
Marketing Methods, Models, and Theories
- Common Marketing Mistakes and How to Avoid Them
- The 7 Ps of the Marketing Mix
- Product Life Cycle Stages
- Using SWOT Analysis to Identify Market Expansion Opportunities
- Market Segmentation, Targeting, and Positioning Strategies
- Steps for Planning an Effective Marketing Campaign
The Impact of Social Media Marketing
- Benefits of Social Medial Marketing
- Social Media Marketing Do's and Dont's
- Developing a Social Media Marketing Campaign
- Leveraging Blogs, Twitter, Facebook, YouTube, and LinkedIn Marketing
- Social Media Monitoring Tools and Reputation Management
- Measuring Social Media Marketing Effectiveness and ROI
Listening to the Voice of the Customer
- Who are your Customers?
- The Benefits of Measuring Customer Satisfaction
- Marketing with Customer “touchpoints”
- Developing a Customer Service Satisfaction Survey
- Establishing Marketing Goals to Improve Customer Satisfaction
- Developing your Marketing Action Plan
Permintaan Brosur penawaran Training
( Harga, Waktu dan Tempat)
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Cs1 : +62812 2554 2418
Cs2 : +62857 2459 5005
