Training The New Venture Development Process
INTRODUCTION
This training seminar focuses on addressing the essential “8 Facets of New Ventures” in a hands-on, experiential process-flow that results in producing an original, professional, venture capital standard business plan that fully integrates the:
- Product-Service Concept
- Market
- Competition
- Business Model
- Sales Strategy
- Operations Plan
- Management Team
- Financial Plan
This training course is applicable for both traditional entrepreneurs pursuing an innovative start-up venture, as well as planning teams within a corporation tasked with launching a new product-service initiative. Delegates will also develop a professional industry-standard slide-deck that parallels the business plan and is ready for making formal presentations to capital providers-investors, as well as corporate senior leadership / boards.
This training seminar will highlight:
- Creating a product-service feasibility for either the lowest cost or most differentiated position
- Researching the size (breadth and depth) and valuing a target market for a product-service
- Developing a detailed competitive matrix across multiple product-service features and pricing
- Building a product-service specific Business Model
- Structuring a specific sales strategy for getting the product-service into the target market
- Managing all resources, timelines, and key benchmarks in the new venture launch process
- Building comprehensive financial models of cash flows, sources-and-uses of funds, investors’ capitalization sheet, projected sales and profit growth, and firm valuation
- Producing a high-quality, professional Business Plan and accompanying slide-deck
PROGRAM OBJECTIVES
- Write a professional Business Plan
- Put an initial valuation on a new enterprise (traditional start-up or corporate venture)
- Perform a detailed market/industry analysis
- Perform a feasibility analysis for a proposed product-service innovation
- Analyze a competitive matrix across multiple dimensions of product-service features and price
- Present a new venture idea and critique other proposed new ventures
- Design a detailed Business Model for a new product-service concept
- Make a professional 8-point new venture presentation with accompanying slides
WHO SHOULD ATTEND?
- Individual entrepreneurs who already have an existing company and want to gain broader and deeper understanding of the new venture development process
- Individual entrepreneurs who would like to plan / prepare to launch their own new venture
- Corporate product-service development professionals who want to bring a greater degree of entrepreneurial perspective to designing and launching new product-service initiatives
- Individual investors who want to expand their understanding of the key facets that determine “best” new venture opportunities and funding types (debt vs. equity)
- Research & Development / Product Development Teams looking to infuse an entrepreneurial creative-innovative mindset to their ideation, feasibility, and assessment processes
- Business Development Directors looking to proactively be the drivers and initiators of new product-service opportunities within the corporation
- Financial professionals who want to expand their assessment metrics for valuing new ventures
PROGRAM OUTLINE
Overview of The Entrepreneurial Mindset and Skills-Process Flow
- Formal Ideation and Creativity Sessions that Yield Tangible Results
- Problem-solving in Existing Product-service Markets
- Feasibility Analysis and Risk Mitigation Techniques
- Target-Market Assessment and Valuation Forecasts
- Stages of Product-service Development and Market Adoption
- Detailed Competitive Analysis and Spotting Opportunity
Understanding Various Business Models
- Pricing Variations and Determining the Demand Curve for the Proposed Innovation
- Delineating Direct Variable Costs of Labor, Materials, Supplies
- Enumerating Fixed Overhead Costs Irrespective of Demand and Sales
- Sensitivity Analysis and “what if?” Scenario Simulations of Pricing, Costs, Demand, Profit
- Formulating a Detailed Sales Strategy with Multiple Market-penetration Tactics
- Linking the Sales Strategy Directly to the Competitive Matrix
Outlining Operations and Logistics
- Production, Procurement, Subcontracting, Inventory
- Sales Support / Customer Service, Client Relations, Warranties, Returns-refunds
- Workforce, Part-time/Full-time Considerations, Staff, Management, Senior Executives
- Infrastructure Decisions: Legal, Banking-currency, Shipping, Technology Integration
- Facilities, Regulatory-compliance, Rent vs. Own, Lease vs. Buy, Intellectual Property Protection
Comprehensive Financial Planning and Management Team
- Detailed Sources + Uses of Funds Schedules
- 12-month Pro-forma Cash Flows
- Time to Revenue, Time to Breakeven, Growth and Profitability
- 3-5 Year Potential Performance
- Cap-Sheets, Debt vs. Equity Funding Alternatives
- Valuation Techniques
- Advisory Board vs. Legal / Fiduciary Board
- Senior Executives, Pay, Perks, Recruitment-Retention, Value-Investors
- Delineating Managerial Span-of-Control, Responsibilities, Executive Power
- Biz-Dev, Product-Dev Teams within Larger Corporations
- Budgetary Considerations and ROI-assessment Metrics
Presenting and Evaluating-Critiquing New Venture Plans
- Finalize the Business Plan
- Finalize the Supporting Venture-Presentation and Slide-deck
- Develop and Make High-quality, Professional Presentations
- Critique / Evaluate other New Venture Presentations
- The Role of Venture Forums: Angel Investors vs. Venture Capital Firms
- Finalize the New Venture Timeline-schedule of Benchmarks and Deliverables
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