TRAINING BRAND MANAGEMENT IN MARKETING
INTRODUCTION
Di era bisnis dengan persaingan yang sangat ketat antar perusahaan dengan berbagai macam produk yang beredar dipasar menjadikan setiap manager marketing harus menyiapkan strategi tentang brand management. Brand management merupakan salah satu faktor yang membuat produk tetap eksis di mata konsumen. Pelatihan Brand Management ini akan mempelajari tentang konsep dan implementasi brand management, mulai dari perencanaa brand, proses manajemen brand, audit brand dan langkah-langkah dalam mendesain brand yang sukses di pasar.
PROGRAM OBJECTIVES
- TUJUAN & MANFAAT PELATIHAN
- Peserta pelatihan mampu memahami konsep dan implementasi brand management
- Peserta pelatihan mampu mampu mendesain brand yang sukses
- Peserta pelatihan mampu mampu mengaudit dan mengevaluasi brand
- Peserta pelatihan mampu mampu melakukan perencanaan media untuk brand equity
- Peserta pelatihan mampu mampu melakukan perencanaan promosi untuk brand development
WHO SHOULD ATTEND?
- Manajer Sales & Marketing
- Brand Manager
- Staff Sales & Marketing
- Semua pihak yang membutuhkan pengetahuan seputar Brand Management
PROGRAM OUTLINE
- Introduction to Marketing and Brand Management
- What is brand management
- The primary responsibilities of brand managers
- Trends in brand management
- The benefits strong brands deliver to organizations
- The brand management process
- Element of Brand loyalty
- Steps to helps brands connect emotionally to their customers:
- Develop success (re)position a brand
- Create and manage a strong brand identity
- Develop a brand identity system and standards
- Develop a powerful brand tagline
- Publicity and word-of-mouth marketing to a brand’s advantage
- Using blogs and other social media to build brands
- Evaluate advertising campaigns and develop a successful direct marketing campaign
- Develop a strong brand marketing plan :
- Marketing tools and techniques
- Use internal communication, education and training and organization design to align the organization in support of the brand
- Develop a brand building organization and transform employees into enthusiastic brand champions
- Conducting Brand audit and brand equity
- Measurement of the asset value of a brand
- Managing brand using point-of-sale (POS) data in managing brands
- Qualitative and quantitative brand research methodologies and approaches
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