Training Strategic Business Development Skills

Training Strategic Business Development Skills

INTRODUCTION

Business Development course offers up the secrets to success in business development. The course presents the latest trends and techniques in understanding the market process, customers, collecting competitive intelligence and strategizing for a capture win. It is designed to improve how you do business and expand your business capture.

PROGRAMME OBJECTIVES

• Understanding the business strategy
• Being able to look at the business with a critical eye 
• Being familiar with the role of marketing 
• Developing competitive intelligence
• Learning the strategy development and execution for business

WHO SHOULD ATTEND?

• Executives
• Managers
• Supervisors
• Sales and Marketing officers
• Anyone who is involved in developing and implementing plans and  build his business qualities
•  

PROGRAM OUTLINE

• • The hierarchy of strategies
  • Introducing the business strategy
  • The structure of business strategy
  • Competition and competitors

• • The markets
  • The analysis of markets
  • Customers
  • Generic market strategies

• • Identifying opportunities and threats
  • Resources
  • The analysis of financial resources
  • People and operations

• • Competencies
  • Knowledge and innovation
  • Adding value and competitive advantage
  • Identifying strengths and weaknesses

• Finding the way forward
• Developing strategic options and allocating resources
• Evaluation and performance management
• Review