INTRODUCTION
This course helps those people who are organizing and planning an event. The impact of a successful event on a company can be profound. The impact of a poorly organized event is so negative that it pulls resources away from real work in order to deal with the aftermath. This course provides a synthesis of all planning, execution and post-event analysis. Such an event may be a benefit, arts and design industry event, entertainment event, trade show or an event in the fields of hospitality, marketing and advertising, or sports.
PROGRAMME OBJECTIVES
- Using a standardized events planning and management process
- Dealing with the financial and legal implications of holding events wherever they are held
- Using social media and extensive communication networks to communicate to your audience
- Dealing with sponsorship and promotion for events
- Organizing conferences
WHO SHOULD ATTEND?
- Event management professionals
- Project team leaders
- Executives
- Administrative staff
PROGRAM OUTLINE
- Introduction to event management
- Establishing the event
- Communication with the client and key stakeholders
- The roles of all involved in the event
- Standards of successful events management
- Setting the objectives of an event
- Dealing with risk in an event
- Ensuring the availability a strong team
- How to develop team skills
- Event marketing and target audiences
- Advertising and promotion
- Media and public relations
- Working effectively with suppliers and key stakeholders
- Briefing & meeting skills
- Event finance
- Obtain event sponsorship
- Event checklist
- Event review process
- Strategies for evaluating resources
- Closing the event
- Reporting the events
- Creating yearly events plan
- Why sustainable events management ?
- Creating a sustainable event
- The sustainability checklists
- Case studies and Success stories
